蓝润酒店集团虽然新近成立,但集团战略思路从孵化到雏形,各个品牌从文字到多维度标准定板,旗下酒店从首家开业到目前几十个项目的储备,沉淀了很多前瞻性、创新性、以及作为酒店顾客的切身经验和视角。

       我们对蓝润酒店集团进行了全新定位:它不单纯是传统酒店服务产业,更是包容酒店、公寓业态在内的大住宿产业,迎合“互联网+”的趋势,利用大数据实现大住宿消费生态圈

      我们非常荣幸能将“璞”系酒店/公寓品牌独具特色的智能体验及个性化服务带给消费者,让客人零距离接触到传统奢华服务与创造性个性化的体验增值,为客人提供真诚关怀,并不断超越客人期望。

      蓝润酒店集团立足本土,深耕川蜀,将餐饮、住宿与蓝润旗下各产业通过资源整合与互通,真正实现“食-宿-娱”三位一体的酒店生态。多层次满足客户需求,聚焦资源共性,构建“大住宿”时代精准与多元兼具的需求场景。

       我们将创造更多城市地标,见证城市经济的繁荣,与城市一起发展,共筑未来

总裁寄语
    CLR Hotels Group is the sub-group of CLR, specialized in hotels and apartments development, construction, operation and asset management.
Its subordinate three brands named “Projoy” (five-star boutique design brand),”Promen”, (mid-
scale design brand), and “Prolit ” (mid-scale limited service brand), and each has two products
categories of hotel and apartment. CLR Hotels Group intends to encourage a comfortable and
relaxing lifestyle for the hustle and bustle city crowd, via advanced and innovative Mobile
Internet,and dedicated professional hospitality service.
   Depending on capital advantage of CLR, and the IFI(Industry, Finance and Investment)
management philosophy, CLR Hotels Group choose Chengdu as the base point to impl-
ement the hotel and apartment layout of southwest, and further to promote the nation-
wide hotel industry development. At present, there are 3 opened hotels, 2 pre-ope-
ning hotels, and 21 projects  in pipeline, which could provi-
de more than 10,000 rooms in total.
   In 2017, CLR Hotels Group will adhere to the strategy of building up the nati-
onwide largest online rental platform, and actively to carry out external expan-
sion, in order to provide more efficient hotels and apartments developing sup-
ports and operation management services for the developers, owners.

     蓝润酒店集团是蓝润集团旗下一级子集团,专业从事酒店及公寓项目开发、建设、运营和资产管理。旗下品牌分为“璞悦”(五星精品设计型品牌)、“璞门”(中档设计品牌)、“璞里”(中档快捷品牌)三个品牌类别、六个产品类别。旨在借助移动互联的科技创新,以及热诚专业的人际服务,为忙碌的都市人群提供一种自在、自我的生活方式。

    公司依托蓝润集团强大的资本优势,秉持集团“产业+资本”的经营理念,立足本土优势,以成都为基点,深度布局西南板块,纵深推进全国性的酒店产业布局。

     2017年,公司将继续沿着打造全国最大住宿租赁平台的战略 ,积极进行外部拓展,为投资者以及业主提供高效的酒店及公寓开发建设和运营管理服务。

Message From President
集团简介
Introduction of Group
   Although CLR Hotels Group is newly founded, the evolution of our strategy, brands and projects are the achievement from advanced, innovative and authentic guest experiences and views.    From our new strategy, CLR Hotels Group is more than the hotel business, it encompasses both hotel and apartment, and integrates into “internet plus” surroundings, to realize the accommodation-centered consumption circle.    It is our great honor to present the “Pro” hotel and apartment brands with unique intelligent experie-nce and customized service, which offers you a both traditional luxurious service and creative value-added experience, to continuously exceed guests’ expectations.
   CLR Hotels Group takes Sichuan as the base point to implement the hotel and apartment layout.Via integrating accommodation and catering services with other various industry resources and products, and complementing each other’s advantages, CLR Hotels Group will complete the accommodation consumption circle of “catering-accommodation-entertainment”, which could either satisfy multilevel or common needs from different clients.
   We are pleasant to see more urban landmarks and the prosperity of urban economy. In the end, to build up a better future with every guest.

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